Questions that help uncover how we solve challenges and are set up for success

Frequently Asked Questions


We generally kick off a project as soon as we have a Master services agreement in place with our clients so we can manage expectations with reality. It’s usually around 1 week after we have a confirmation on financials and legal agreements.

There are plenty of options out there and we are entirely focused on how to create great user experiences through either physical or digital. Every day is spent on working and fine-tuning our unique design process and way of looking at the world, the objects in it, and the synergies and interactions between humans and these objects, whether they are digital or physical or a combination of both and we are damn good at this.

Our approach to hiring is a bit different than the usual. We have hired a lot of interns previously as we always found it fresh to work with young minds. Being a niche studio we are very much concentrating on areas of expertise and we will look to hire specialists with skills that help us carve a unique personality. If you feel you have a unique approach to how physical and digital should blend, do give us a shout and apply for positions on our social media.

If you wish to send your portfolio for a review. Please put the subject line as ” Portfolio Review ( Month/Last name) and send it to [email protected] and one of our design leads/Creative directors will take a look and get back to you.

We love both incremental projects and disruptive ones. The evolution of a product is great but at the same time, the challenge to create a completely new disruptive product always excites and motivates us. We love clients who understand the value of such an ordeal and offer the studio a fair motivational structure in terms of business and design goals.

When it comes to IP, we generally work with our clients in determining their preferences. We rarely work for hire and handover if we are developing unique IP in terms of utility or design. We co-own the IP with the client if there is a significant investment from the client end. If there is no investment from the client in developing either the tech or the design, then we own the IP and license it out to the client to use.

Rarely, but we are open to it as long as we are fairly compensated in terms of the work involved and the potential value of the idea generated on the project. Talk to us: [email protected] and let’s evaluate if it’s worth it.

We are extremely competitive with the ongoing market price and rarely do we compare ourselves with other firms or studios. Each firm and studio is unique in its functioning and business objectives. We believe that expensive is a relative term which determines how serious your problem is and if you think we are the right people to work with to solve that problem.


We are domain agnostic and we are open to working with any industry or project as long as it solves problems and adds value to a client and their stakeholders. We also understand that every project has a thinking and strategy phase as well as an execution phase. If we think and strategies, we can execute really well, but we are not sure we can execute with someone else’s strategy and thinking as we would not be adding much value.

Our focus and our value add is to take your idea and vision and really iterate on it to figure out every aspect of the product development process. Our frameworks are built to elevate your idea to make it differentiated enough that you can stand on your own and be unique. So if you feel you have already accomplished that, we are not so much of a value to you and that would defeat the purpose of collaborating or working together.

That perception is mainly towards execution and repetitive work. What we do is not in any of these areas. We are a group of highly experienced, highly trained professionals who have worked globally with companies that innovate and we bring a deep understanding of products and ecosystems. For the last 15 years, we have been working, not only to innovate but help clients avoid mistakes that someone who does not have the experience would do, saving hundreds of thousands of dollars in the process.

We have been seamlessly working with clients globally for the past 5 years. Our communication is very much on point and our projects, really well planned. We also have calls and collaborative digital tools in place to help our clients stay in touch. We have a real-time update and file-sharing system in place which gives our clients a clear idea of what we are doing at all times.

Yes, you can, but most of our clients have appreciated the global exposure, understanding of culture, our rich experience and learning working with some of the top brands in the world, and our large network of partners and vendors who can take it from idea to reality. Working around the globe and having a diverse set of people gives us an edge over traditional design approaches and we are well set up to deliver something differentiated and unique. Now, who doesn’t want that ??

No, we don’t break up deliverables without running them through the design frameworks we have built. These frameworks are essential to maintain our quality of work and also the quality of ideas we present to our clients which help them see our worth and come back to work with us. Segmenting them as just ideas, sketches only we would actually be not doing justice to the design process.

As industries and sectors become more competitive and most products look and behave the same way, consumers have a hard time choosing a clear winner. Awards from leaders in the industry are a clear sign of the trends being on track and also the product being a differentiator in the marketplace. Not to mention design teams that win awards and recognition are happy and motivated bunch. As a client, you would want this type of winning combination on your project.


Traditionally lower budgets are included for pure execution work where the design process is no longer needed. We don’t work on just execution projects without the involvement of design. Our pricing is based on the value we add to a project and a client. We love solving problems of value and charge accordingly.

We do not bill any project big or small by the hour or by the number of resources at the start. No client project is run by interns or junior designers at Analogy. We mainly work on value-based pricing which involves fixed pricing models, retainers for long-term projects, retainers, and equity in the case of startups as the three main pricing models. But for projects that extend beyond the prototyping phase all the way up to manufacturing and delivery, the hourly/resource pricing makes sense.

If you are just in the market to check on pricing for your project, we can surely help you out with a range. Send us a note and we would be happy to share a price quote.

Working globally we keep our currency consistent so that we can provide a fair charge for all of our clients. It also helps us financially to maintain a constant costing structure without having to deal with fluctuations with each project. Most of our advanced tech projects require our resources globally to work on the project and hence USD makes more sense.

Our overheads are much lesser compared to firms in the US or in Europe, but cheap is not the word we associate with our work. We take great pride in our work and capabilities. We have had our work recognized by many of our clients who have had success in 7 figures due to our contribution. We believe in a fair valuation of our work, talent, and experience.

We have no doubt you could. It also seems that your requirement isn’t so crucial or critical in terms of the scope of work or the problems you need us to solve. We are firm believers in the philosophy that design is not the ultimate solution to everything, not every project needs design or designers to work on something. We would love to have a chat with you and understand your problem and suggest some solutions which might be more suited to your needs. If we take up work or a project, it’s imperative that we are fully immersed and involved in it. We don’t want to be delivering bad quality work just to earn a few bucks.


We love creating and breathing life into objects. We see objects as living breathing memories that are closely associated with not only building the personality of a user but also helping them to create and experience stories that have deep meaning and associations. We focus deeply on telling these stories and creating memories with physical and digital objects.

Yes and No. At Analogy, we are very different in our thinking and our beliefs and philosophies. This helps us figure out interesting and fresh approaches to mundane products and we use a combination of industry-standard practices and our own frameworks to bring out stunning results.

We do agree that experience is important but it’s also the biggest hindrance to innovation. Experienced operators always go back to the most comfortable and proven methods of working and it leads to nothing but marginal improvements in your products. Someone from outside the industry with experience in a variety of domains can add tremendous value. With a keen design eye and a strong experienced background, design is universal across industries to solve problems whether they are a business, visual or functional.

Long before design thinking, designers definitely thought through the work and created timeless products with great consumer experiences. So while we respect the process of design thinking, we are not limited by a rigid process to get fresh and innovative results. In a way, we are not huge fans of the design thinking scenario as it is right now.

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We work integrally with prototypes. These might not necessarily be something that ends up being an aesthetic or working prototype as a deliverable, but during our ideation processes, we have regular prototypes being made out of paper, cardboard, and bits and pieces of old equipment put together with even duct tape to understand, scale, function, a complicated mechanism, etc.

We are great at coming up with fresh new ideas, but we always keep in mind that these ideas can be manufactured or productized. We believe that Design for Manufacturing (DFM) is crucial to a product’s success and maintaining the design integrity during manufacturing, so we are very detail oriented and spec almost all the details while working closely with our manufacturing and vendors overseas. We do not believe in taking a DFM approach from the start, as it will become a functional and boring object and it’s not part of our beliefs and philosophy to put a design on the backburner.

Over the last decade or so, in various capacities, we have worked with a variety of vendors both domestically and overseas. We have a strong network of electro-mechanical vendors who have been put through the test of trust, delivery, and innovation and we have a great ecosystem that supports good product design. Whether it’s a manufacturer or a developer, we can help you bring the idea to life.

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