We believe that a specialised group of dedicated minds can change the world
We believe
Design can never be subjective. We call our approach " Design by Analogy". Analogies help freshen up new sources of inspiration to bring about deep meaning and fresh creative outcomes.
We believe in
Aligning with individuals and businesses who have a strong point of view and can relate to our vision to create immersive experiences through emotional connections. We love pushing the boundaries towards the future of physical and digital and combining them into new experiences and products. We believe in constantly revisiting problems and refining them.
What defines our success
" Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it's the only thing that ever has "
- Margaret Mead
Quality vs Quantity
Our paramount importance is towards providing great quality work and we expect our employees and partners to meet the stringent quality standards. We also prefer to work with clients who share that passion for pure design.
Ethical Values
We respect innovation and while it fosters competition we believe in carving our own path to a differentiated solution we do not believe in plagiarising or taking a lazy approach with any of our internal or client work.
Drive & Motivation
if it was easy, everyone would do it. We believe that all project requirements do not have a need for design and so we carefully evaluate whether we can add value when we get a requirement.
User Focus
Our sole focus is on the user. While our clients are our main stakeholders, the end consumer will define whether the outcome is successful or not. We do this with an early focus on defining user behaviors and needs.
On the same team
We work as a close-knit team and collaborate with our clients. We don't believe that it's the client vs us. We closely consult, interact and ideate with our clients to stick to the brief and suggest ways to make it better too.
Frameworks
We follow proven frameworks, rather than a rigid process. For every project, we create a custom plan to achieve creative and business goals, working closely with our clients and their stakeholders to keep any project on track.